Trans Media Exchange Announces Advisory Board
With Launch of New Products

NEW YORK, July 28: BusinessWire - Trans Media Exchange, Inc. (TMX), the leading innovator in media content licensing, digital asset management and collaboration solutions announces the appointment of a talented and diverse group of individuals from different corners of the business world to its Advisory Board. TMX is taking this step in conjunction with the launch of its complete suit of services for digital asset management and collaboration as well as digital asset sourcing and licensing. These exciting new products were unveiled during a special media launch event held in Manhattan Thursday, July 24th 2003.

“As a compliment to the Board of Directors and our management team, we wanted to pull together a group of talented and accomplished professionals who would assist the continuous creative process without being bound by overall strategic or day-to-day issues of the business“ said Donald Leka, Chairman and CEO of Trans Media Exchange, and added “we feel fortunate to have attracted such high caliber people to the TMX Advisory Board and look forward to working with them in order to maintain our position as innovation leaders within our space.”

The TMX Advisory Board will be composed of:

Jimmy Bralower is a performer, producer, writer and arranger who has been making hit records for the last two decades and has participated in over 70 gold & platinum records in these capacities including two Grammy Records of the Year and a Grammy Album of the Year. Mr. Bralower is also Senior Vice President of A&R at Atlantic Records.

Dan Daley is an experienced journalist and author, covering the business and technology of the entertainment industry for over 17 years. His work has appeared in numerous publications, both trade and general interest, including Billboard, The New York Daily News, and USA Today.

Marcus Farny is a media analyst specializing in content production and distribution models and software applications. Marcus has worked for Oppenheimer Funds and Wharton Equity to secure seed and early stage funding for media companies.

Alex Mashinsky is an entrepreneur with a proven ability to identify winning trends, build powerful intellectual property, launch multiple businesses, and bring together winning teams and world class investors to build industry leading companies. Mr. Mashinsky is the founder and former Chairman and CEO of Arbinet–thexchange and is currently Vice Chairman. In his most recent venture, Mr. Mashinsky is the founder and Managing Partner of VenturiFX, an early stage venture fund that recently secured $21 million from Warburg Pincus.

Richard Rubenstein grew up in the public relations business. A third-generation publicist, he established his own agency more than 15 years ago. Today, Rubenstein Public Relations is a premier generalist media firm in New York City.

Dr. Peri Shamsai is currently the Senior Director of Global Licensing at the giant media publishing company Reed Elsevier after spending a number of years as the Senior Director of Worldwide Business Affairs and Strategic Development at BMG Music, a $2.8 billion music company.

TMX develops online solutions that provide universal access to media assets and information and create compatibility between businesses to preview and share media. TMX’s technology delivers significant time and cost savings for clients over traditional methods of sourcing, managing, previewing and sharing audio, video, images and documents. TMX solutions have been built with client design specs and research, ensuring immediate relevance and the delivery of benefits to the client. TMX licenses its browser based media applications to Fortune 1000 corporations, advertising, broadcast and cable, film, publishing and other media intensive industries.

Press contact:

David Berzin

Trans Media Exchange

phone: 212 699.6451